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With Cotopaxi’s commitment to using recycled materials in their products, you don’t just look the part—you’re doing your part. Feel good wearing Cotopaxi. Feel like a Garbage Person

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We wanted to create an eye-catching digital banner.

Cotopaxi’s logo is a llama, and no other creature is silly enough to explain what it means to be a Garbage Person.


Plus, he looks so good in that Cotopaxi jacket, right?

For our socials, we wanted to play into editorial language while maintaining the fun, adventurous vibe of Cotopaxi. 

A Garbage Person takes their trash and turns it into something new. Like these wild, OOH llama-rific art pieces made entirely of preexisting materials.

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We wanted our activation to be focused on the future and making sure the Earth is still beautiful for our future generation. A next generation of Garbage People.


CW: Bonnie Davis & Kirsten Alberts
AD: Zoe Bendoff

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