Rold Gold
Life is unpredictable. Unexpected outcomes and unfortunate turns make for confusing days. Untangle the everyday with the most predictable twist ever: a Rold Gold pretzel.
We had the amazing opportunity to pitch this campaign to the Rold Gold team at Highdive Chicago.
Beginning with print, we play into the twists of everyday life in a humorous style.
Featuring the tagline: "Reach for a more predictable twist."
Speaking of unpredictability, we felt the most natural placement for OOH would be public transportation.
As for our in store ads, we want to assure folks Rold Gold is in your favorite aisle and always will be.
For our activation, we decided to play into the concept of unexpected events on people's yearly Bingo cards by actually producing a Bingo card for consumers. Featuring totally inane events that will (likely) not happen.
And finally, on social, we announce the new Rold Gold Selects flavors. But don't worry, it's nothing crazy.
