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Gen Z is having trouble entering the workforce. Because between impossible experience requirements and AI filters, it’s never been harder. Which is why Kraft has decided to keep the comfort going and offer kids a real line of experience on their resumes. Some Kraft Macsperience.

A pattern which could easily be repeated over and over again.

Speaking of unreliability, we felt our OOH would be best suited in the vicinity of public transportation.

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Even inside the train cars.

And in store, Rold Gold is comforting consumers by letting them know we're in the snack aisle, and always will be.

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