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The Cheesecake Factory

Project Type



April 2023

Over the last decade, data indicates a sharp decline in reading amongst adults. But there’s still one place that requires some light reading with every visit. No, not the library, The Cheesecake Factory.

Get back into the habit of reading at America’s favorite fast casual restaurant.

A pattern which could easily be repeated over and over again.

Speaking of unreliability, we felt our OOH would be best suited in the vicinity of public transportation.

cotopazi only

Even inside the train cars.

And in store, Rold Gold is comforting consumers by letting them know we're in the snack aisle, and always will be.

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